Helping you make smarter,

data-driven decisions to

grow your business.

Helping you make smarter, data-driven decisions to grow your business.

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Hi, we're Jess & Larry!


We’re passionate about using data and research to give businesses actionable insights to help grow your biz! With over a decade of entrepreneurial experience, we help streamline, improve and grow businesses, using data-backed information every step of the way!

We’re also a mom and dad of 5 (and a lovable St. Bernard!), so we know how busy life gets as an entrepreneur! Our goal is to save you time and money with smart, insightful steps forward.

The Lathrop Family

Access Free Resources & Training

This FREE Google Sheets Template takes your social media content planning to the max!

Take our FREE Work Life Balance Quiz to see which areas of your life need more focus!

This FREE Case Study download is filled with great ideas to jumpstart e-commerce success!

More Goodies To Help Your Business Grow

Discovering Familypreneurship

Discover ways to build a success business that provides a lifestyle with more time for family and financial freedom.

Building Your Business

Resources to help get started with building your business, to help you create a strong foundation for long term success.

Nourishing Your Business

Information and tools to help organize your business and grow strategically, to build a stable biz for the future.

Balancing Your Work & Life

Resources & free printables to balance business with your family & personal life. Make time for what matters most!

Let's Work Together!

Jessica & Larry Lathrop | OWLLytics

Business Consulting

Learn from those who’ve walked a similar path and been in your shoes.

We work with purpose-driven individuals looking to start or grow a business, with family and balance always at the heart of your growth.

Watch Our Videos For More Great Tips!

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