by Jessica Lathrop | Articles, Business Ideas for Familypreneurship, Discovering Familypreneurship, E-Commerce
25+ Etsy Niche Ideas That ACTUALLY Sell Like CRAZY! Etsy is one of the fastest growing e-commerce platforms available right now, making this the PERFECT time to get your own Etsy store up and running! Etsy has approximately 3.9 million sales on their website...
by Jessica Lathrop | Articles, Personal Growth, Work Life Balance
5 Ways To Make New Friends As A Busy Mompreneur Running a business as a Mompreneur can be so timeconsuming, it gets hard to make new friends. Making friends that GET our hectic schedules, struggles and crazy ideas can be even HARDER. Here are 5 genius ways to make...
by Jessica Lathrop | Articles, Branding Basics, Building & Branding
How To Choose Logo Colors & Brand Palette – What To Know For Business Branding Do you know how many articles I read in my early business days, trying to figure out what colors I should use for my logo and my website and my myspace background?! A lot, that’s...
by Jessica Lathrop | Articles, Building & Branding, Structure & Organization
Why A Mission Statement Takes Your Business To The Next Level – How To Write Yours When you are trying to build a brand and place it strategically into the market, there are key foundation pieces that your business should establish first: your mission statement,...
by Jessica Lathrop | Articles, Building & Branding, Structure & Organization
Core Values Are Crucial For Your Business – How & Why To Create Values For Your Biz In recent years, we’ve seen a huge trend with businesses promoting their core values. With the rise of social media, businesses are trying to reach audiences on a more...
by Jessica Lathrop | Articles, E-Commerce, Growing & Organizing, Leveling Up!
Ways You Can Grow Your E-Commerce Store When Sales Are Slow When sales are slow, a lot of us tend to get a bit worried, panicky, or stressed. It creates anxiety and sometimes we even freeze up or feel stuck- so we just lounge around watching Netflix and praying that...
by Jessica Lathrop | Articles, Building & Branding, Social Media
How To Pick The Best Social Media Platform To Reach Your Business’ Target Audience One of the most common questions I see entrepreneurs ask, regardless of what their niche is or what they offer, is which social media platform reaches the most people. It takes a...
by Jessica Lathrop | Articles, Building & Branding, Social Media
How To Identify Your Target Audience And Create Your Perfect Avatar Why, oh why, on God’s green earth, does it take SO MUCH work to effectively market on social media? If you’ve caught yourself asking this question, don’t worry! It DOES get easier! And I’m going to...
by Jessica Lathrop | Articles, Building & Branding, Structure & Organization
Writing An Effective Vision Statement For Your Business – Brand Basics What is a vision statement, why do you need one, and how does it help your business? This article is going to look at the vision statement and answer all of these questions so that you can...
by Jessica Lathrop | Articles, Branding Basics, Building & Branding
Brand Basics – Impactful Branding For The Beginning Entrepreneur Branding is something that can make or break a business. This article is going to break down the important aspects of branding, what important elements that you would want to include, and how to...
by Jessica Lathrop | Articles, Discovering Familypreneurship, Leveling Up!, Personal Growth, Work Life Balance
10 MUST READ Books Most Entrepreneurs Haven’t Heard Of Yet THIS particular list of books is made just for entrepreneurs- these books are fun to read, INSANELY informative, and you probably haven’t heard of them yet. They are PERFECT for the avid reader, and even...
by Jessica Lathrop | Articles, Business, Growing & Organizing, Tutorials, Tutorials, Visibility & Reach
Why Google My Business Is CRUCIAL Even If You’re 100% Online – And How To Set It Up Google My Business is an invaluable (and free) tool that EVERY business should be using. This article discusses the many benefits (and undiscovered value) of setting Google...
by Jessica Lathrop | Articles, Personal Growth, Work Life Balance
5 Easy Steps To Kickstart Your Dream Life TODAY! (No vision board needed!) I know, I know, vision boards are all the RAGE right now. I’m seeing them on Pinterest, on YouTube, they are taking the entrepreneur world by storm. And as appealing as they look, I honestly...
by Jessica Lathrop | Articles, Building & Branding, Business, Social Media, Tutorials
The Best-Kept Secret Tool That Drastically Boosts Your Social Media REACH In my last blog post about social media planning, I talked a little bit about the power of a little-known website (and mobile app) called IFTTT. Y’all… let me just go ahead and BLOW. YOUR. MIND....
by Jessica Lathrop | Articles, Building & Branding, Business, Social Media, Tutorials
Genius Time Saving Tips For Social Media Planning – With Weekly Schedule Examples One of the biggest struggles our clients (and ourselves in the earlier days of business management) tend to share is managing social media tasks. It is easy to feel like there is a...
by Jessica Lathrop | Articles, Leveling Up!, Personal Growth, Work Life Balance
Why I FINALLY Tried A Brain Dump To Be More Productive – And YOU Should Too Why should I be using brain dump worksheets, and how can they help me be more productive? Oh, those stupid brain dump worksheets. Every time I scroll through Pinterest, there are half a...
by Jessica Lathrop | Articles, Building & Branding, Growing & Organizing, Leveling Up!, Structure & Organization
The Master List of Small Business Tax Write-Offs for 2021 Taxes are coming, taxes are coming! Get your master list of small biz tax write-offs for 2021! (This post now includes new and updated content for 2021! Yay!) It’s that time of year that everyone dreads. My...
by Jessica Lathrop | Tutorials
Big Things Are Coming in 2020! Watch This Space! We have so many exciting things in store for 2020! We’ve been hard at work putting together some awesome tools to help you rock your business this new year! So many new things are coming- downloadables, tools and...
by Jessica Lathrop | Articles, Building & Branding, Business, Growing & Organizing, Leveling Up!, Structure & Organization, Tech & Data
What are KPI’s? (And why EVERY business should have them!) Every business has goals. And every company tries to achieve those goals. But how does a business know if (or when) their goal has been achieved? Each goal needs to be measured and tracked to see if it...
by Jessica Lathrop | Articles, Leveling Up!, Personal Growth, Work Life Balance
Your Morning Shower Strategy Session Is Ruining Your Day – And How To Fix It Who showers every day, raise your hand? (No, seriously raise it up, no one’s looking.) Who uses their shower time to strategize or plan out their upcoming daily events or...
by Jessica Lathrop | Articles, Building & Branding, Business, Family Balance, Growing & Organizing, Leveling Up!, Personal Growth, Work Life Balance
5 Mobile Apps To Simplify Life For Busy Entrepreneurs Sometimes, we need a bit of extra help with balancing schedules, keeping our to-do lists on point and making sure we don’t overlook anything important. This list of 5 mobile apps (all of which are free-...
by Jessica Lathrop | Articles, Family Balance, Leveling Up!, Personal Growth, Technical Info, Tutorials, Work Life Balance
The Work-Life Balance Quiz – Guaranteed To Change Your Life What is a healthy work-life balance, and why is it important?? There’s so much information out there these days about how we are constantly stressing ourselves out, overworking ourselves,...
by Jessica Lathrop | Articles, Business, E-Commerce, Growing & Organizing
4 Things We Learned When Amazon Destroyed Our Business It always catches people by surprise when we talk about how Amazon accidentally destroyed our brand new business, almost right off the bat. But even more surprisingly, we’ve heard similar stories from a LOT...
by Jessica Lathrop | Articles, Personal Growth, Work Life Balance
5 Minutes in the Morning Make You 5x Happier – A Successful Morning Routine There’s a reason that the terms ‘morning routine of successful people’ or ‘successful morning routine’ are trending right now. Because even just 5 minutes...
by Jessica Lathrop | Articles, Family Balance, Personal Growth, Work Life Balance
10 Motivating Movies To Feel Like You Can Conquer The World The Whole Family Can Watch Movies can be amazing- they can make us laugh, cry, get excited and even be scared out of our minds! Pick the right flick and you can find yourself feeling ready to conquer the...
by Jessica Lathrop | Articles, Personal Growth, Work Life Balance
Positivity Hacks: 5 Ways To Feel Happy When Things Suck After trying and perfecting (and slipping then re-focusing) these little tricks over the past few years, I decided it was time for me to share my five hacks to feeling happy when suck and we have crappy days....
