CONSUMER & MARKET INSIGHTS
It’s time to start using data to drive your business toward success.
CONSUMER & MARKET INSIGHTS
It’s time to start using data to drive your business toward success.
What ARE CONSUMER & MARKET INSIGHTS?
Consumer & Market Insights can provide valuable information about a specific set of consumers (aka shoppers or buyers), an industry, and/or a new target market or location that your organization can use to grow and expand.
Many companies know that strategic growth is a necessary part of success. Unfortunately, growth can also be risky- and it isn’t always clear which direction to choose for a favorable outcome.
Data analytics reduces those risks by providing insights into consumer behavior and your target market (along with historical data) that can help to predict the outcomes of a company’s decision(s).
Consumer & Market Insights are generally presented in a visible format to provide a business with specific information that can be used to make strategic decisions for growth and to increase successes in those endeavors.
Our goal, here at OWLLytics, is to help your organization gain actionable, data-backed insights that can be used in this decision making process.
Related Case Study:
How one company used their customer data to improve customer service and reduced cancellations by identifying customer demographics for targeted service. Read more.
Related Case Study:
How one client found millions of dollars in recoverable profits by analyzing the demand for their products and adjusting their pricing strategy using that customer data. Read more.
Who needs CONSUMER & MARKET INSIGHT SERVICES?
Almost every organization looking to grow, expand or get ahead of competitors could benefit immensely from the use of consumer and/or market insights. Many companies are looking for opportunities to increase their business but aren’t sure where their efforts would bring the most success. Using data to narrow down your choices is often the best way to reduce potential risks and maximize your growth potential.
If your business already has ideas for growing or expanding, but isn’t sure if an idea is viable or would bring good results, consumer and market insights can be an excellent tool for analyzing and testing the potential success(es) of those ideas.
If your company is looking to increase sales, discover new markets, and/or dominate its industry, then it would likely benefit from consumer & market insights.
If, for example…
- Your business is looking to increase its products &/or services
- You want to expand the business to new areas in a city/state/country,etc
- You want to find new potential customers or clients
- Your organization wants to be recognized as ‘the best in the business’
- You want to discover new ways for your business to grow
- You want to analyze your ideas to see if they would be successful
- (and so much more…)
…then gathering insights on your market and/or consumer base can be a POWERFUL way to help your business grow.
Related Case Study:
How one client found millions of dollars in recoverable profits by analyzing the demand for their products and adjusting their pricing strategy using that customer data. Read more.
How can CONSUMER & MARKET INSIGHTS help MY business?
The purpose of consumer and market insights is to provide valuable knowledge about potential ways for expansion. This helps your business to take advantage of strategic, data supported growth while reducing the risks that can sideline success.
The first step in consumer and/or market analytics to clarify the overall goals of your organization’s growth. Is your business hoping to increase sales? Are you wanting to gain a bigger market share over your competitors? Is your organization wanting to expand to bigger markets or introduce a new line of products?
When we explore how and/or where your business would like to grow, we then start the process of gathering data related to YOUR specific goals. This could include market-related data, customer/consumer related data, information about your competitors and their customers/clients, historical data in your industry, and so forth.
Lastly, we will run various analyses to find the strongest potential options for your business. This will help to reduce the risk of your expansion efforts by using data to predict results and identify potential hazards. For example, an analysis can be done to find which neighborhoods might bring your business the most new customers. The analyses will be based on your goals and tailored specifically to help your organization.
Once this process is complete, your organization will have clear, actionable information on how best to grow and expand for optimal success. This is called data-driven decision making, and can be used strategically in almost every area of your business.
OWLLytics has been an invaluable component of our overall business strategy. Leading with data, OWLLytics provides factual evidence in a digestible way which allows leaders to make the most educated business decisions. Their ability to tell the story through compelling visualizations has proven to close sales leads, increase revenue, improve profitability and provide pivot opportunities.
– Brittany, Amazon Growth Strategist
OWLLytics has been an invaluable component of our overall business strategy. Leading with data, OWLLytics provides factual evidence in a digestible way which allows leaders to make the most educated business decisions. Their ability to tell the story through compelling visualizations has proven to close sales leads, increase revenue, improve profitability and provide pivot opportunities.
– Brittany, Amazon Growth Strategist
If you would like to find ways to grow and expand your organization
-or-
If you have great ideas for growth but aren’t sure if they would work, we can help!
How We’ve Helped Our Clients:
We’re always excited to start new projects and explore new sectors of the business world. See our full Case Studies section to explore the different ways we’ve helped each of our clients to grow and improve!
OWLlytics has helped my business develop. Jessica and Larry both have provided professional guidance and marketing assistance that helped our team get off the ground. I would definitely recommend them as the first step for a business that is looking to grow.
– Jason, 3Eagles IT Solutions
OWLlytics has helped my business develop. Jessica and Larry both have provided professional guidance and marketing assistance that helped our team get off the ground. I would definitely recommend them as the first step for a business that is looking to grow.
– Jason, 3Eagles IT Solutions