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THE CLIENT NEEDED A SYSTEM IN PLACE TO IDENTY CUSTOMERS BEFORE UNENROLLMENT, WITH HOPES TO PROVIDE BETTER SERVICE & GROW AS AN ORGANIZATION.
With over 25,000 customers, the client had a large amount of data, but little understanding of why a their customers were cancelling their service within the first three months.
Although they had a general understanding of the problems, they were struggling to identify these factors in customers BEFORE they actually cancelled their enrollment.
As a healthcare provider, the company needed to abide by strict legal regulations regarding the management of their data, which they were currently managing in Microsoft Excel spreadsheets.
This added an extra layer of importance to their challenge: Creating a way for the company to detect unenrollment beforehand, while maintaining data privacy.