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THE CLIENT NEEDED A TEAM THAT COULD WORK WITHIN THEIR LARGE EXCEL DATASET TO DISCOVER WHICH CUSTOMERS WERE AT RISK FOR CANCELLING SERVICES EARLY AND WHY.
The company had a 2TB+ data set compiling their customer history with detailed customer demographics.
They knew this information identify which customers were cancelling services before their contract timeline ended, and hoped to use that information to improve their service options. This would then reduce the number of customers who cancelled their services prematurely.
Unfortunately, Excel is not the easiest software for examining and identifying commonalities without data-analysis trained staff.
The company reached out to OWLLytics to analyze the data and put it into software that could be easily managed by their staff.