KPI & Metric Setup
It’s time to start using data to drive your business toward success.
KPI & Metric Setup
It’s time to start using data to drive your business toward success.
What is KPI & Metric Setup?
KPI and/or Metric setup is the process of creating a system of measurable targets and milestones designed to help your organization make better decisions, accomplish more, and reach success more quickly.
KPI stands for Key Performance Indicators, and is a way to measure how well an organization is achieving important business goals or objectives.
Many companies have a pretty clear idea of WHAT end goal(s) it would like to achieve, but the individual steps to get to that outcome are often not as clear.
Setting up a system of KPIs is a powerful way to help keep your team focused, on track, and aware of their progress along the way. This ensures that your organization can make defined progress each day.
Our goal, here at OWLLytics, is to help your organization create clear, measurable steps for accomplishing its goals faster and with less stress.

I had the opportunity to work with them and it was very exciting, they have a very advanced business and process vision. [They have] an extraordinary capacity for analysis. I recommend them and it would be a pleasure to work with them again.
– Jose Luis, Director of Sales at MrJeff
Related Case Study:
How one company reviewed their sales department goals, analyzed their current sales data and then implemented targeted strategies to drastically improve sales growth. Read more.
Who needs KPI & Metric Setup?
Most organizations could greatly benefit from developing clear objectives and easy-to-follow guidelines.
Setting up KPIs (or metrics) can eliminate wasted time and energy by providing a focus point (or points), ensuring that all team members are working towards their common objectives on a daily basis.
If your company does not have a set process for measuring progress, tracking goal completion, and/or breaking larger goals into more manageable steps, then it would likely benefit from KPI & Metric Setup.
If, for example…
- There are goals your organization should reach without clear steps
- Your team has many projects or tasks to complete on a regular basis
- The sales team needs to improve, but isn’t sure what steps to take
- You are selling products or services and hope to grow or expand
- You are running advertising campaigns online and want to track progress
- You want to improve your customer retention or profit margins
- Your company wants to see which employees are performing well
- (and so much more…)
…then establishing KPIs for your company can be a powerful tool to help your business grow.



Related Case Study:
How one company reviewed their sales department goals, analyzed their current sales data and then implemented targeted strategies to drastically improve sales growth. Read more.
How can KPI & Metric Setup help MY business?
The purpose of KPI and/or Metric Setup is to create a set of measurable steps that can help your business accomplish its goals more quickly and efficiently. When your organization is working towards clear objectives, it is able to grow and flourish much faster, without spending unnecessary time and energy on things that can sideline success.
The first step in setting up KPIs or metrics is to identify the larger goals that your organization is trying to achieve. This can be done as a company whole, by team or department, or on an individual level.
Additionally, it is important to look at the typical tasks, workload and processes that your organization members complete on a consistent basis. Gaining a clear understanding of how your company works is an important part of getting your organization to where it wants to go.
Next, we will work together to create an organized system of measuring and tracking your organization’s goals and tasks, so that you can make sure that each team member is performing well, completing tasks on time, and working towards the same goals.
Lastly, we will provide you with a clear understanding of how to evaluate your KPIs, understand your performance, and track your success.
Once this process is complete, your organization will have a clear, measurable way to track long-term performance and make improvements. KPIs can track your company’s strategic, financial, and operational achievements, which can be used to improve almost every area of your business.



OWLLytics has been an invaluable component of our overall business strategy. Leading with data, OWLLytics provides factual evidence in a digestible way which allows leaders to make the most educated business decisions. Their ability to tell the story through compelling visualizations has proven to close sales leads, increase revenue, improve profitability and provide pivot opportunities.
– Brittany, Amazon Growth Strategist



OWLLytics has been an invaluable component of our overall business strategy. Leading with data, OWLLytics provides factual evidence in a digestible way which allows leaders to make the most educated business decisions. Their ability to tell the story through compelling visualizations has proven to close sales leads, increase revenue, improve profitability and provide pivot opportunities.
– Brittany, Amazon Growth Strategist
If you would like to find ways to improve or grow your organization
-or-
if you have goals you’re trying to reach but aren’t sure how to get there, we can help!
How We’ve Helped Our Clients:
We’re always excited to start new projects and explore new sectors of the business world. See our full Case Studies section to explore the different ways we’ve helped each of our clients to grow and improve!


OWLlytics has helped my business develop. Jessica and Larry both have provided professional guidance and marketing assistance that helped our team get off the ground. I would definitely recommend them as the first step for a business that is looking to grow.
– Jason, 3Eagles IT Solutions


OWLlytics has helped my business develop. Jessica and Larry both have provided professional guidance and marketing assistance that helped our team get off the ground. I would definitely recommend them as the first step for a business that is looking to grow.
– Jason, 3Eagles IT Solutions