Marketing Analytics are collections of valuable information (usually in report or presentation format) about your marketing efforts and their results. This is valuable information that your organization can use to grow and expand and (perhaps more importantly,) to save your business time and money.

Most companies use some form of marketing. This can vary from email campaigns and social media posts, placing ads on platforms such as Facebook, Amazon or Google, and even more direct methods such as sales calls and ad mailers. Data analytics is a powerful tool for measuring how effectively your marketing efforts are working- or in some cases, which marketing efforts are NOT working well. 

Marketing Analytics are developed to provide specific information that can be used to channel your time, energy and advertising budget directly to the marketing methods that bring your company the most success. 

Some examples of common marketing analytics include:

• Identify your most responsive audience
• Maximize ad performance based on individualized results
• Target web traffic sources to maximize reach and attract new viewers
• Analyze social media content performance and reach based on content type, audience, post engagement and more
• Improve email campaign performance by targeting and funneling content
• Recognize effective marketing results to tailor content and improve reach
• Identify sales page interactions, viewer drops and bounces to improve conversions
• Eliminate ad campaigns and other marketing efforts that don’t bring results
• Discover where to drive marketing spend to maximize conversions
• And so much more!

Our goal, here at OWLLytics, is to help your organization gain actionable, data-backed insights that can be used to maximize all of your marketing efforts.

Marketing analytics is the process of finding specific, measurable information about how well your marketing efforts are performing. Identifying which marketing methods are the most effective can help your business reach new audiences, attract more sales, and focus on what actually works. When your marketing efforts are results-driven, it is able to grow and flourish much faster, without spending unnecessary time and energy on things that can sideline success.

The first step of marketing analytics is to identify the marketing goals that your organization is trying to achieve. This can be done as a company whole, or individually by team or department. For example, the sales team might have a different goal than the marketing department (close sales vs attract new audiences).

Once the goals are identified, we will collect the data on your current and past marketing efforts, such as the statistics of social media posts, website traffic, advertising platforms, etc. After we have all of the marketing history, we can run analyses and explore the reach and results of each marketing activity or campaign.

Next, we will provide you with a clear understanding (usually in a visual, presentation format) of our analyses, so you can see the results of the various advertising methods, post, campaign, etc that were explored.

Once this process is complete, your organization will be able to make improvements on your marketing efforts and focus on what works best for your specific company. Instead of spending time and energy on methods that might not be as effective, your marketing campaigns can be tailored to bring the best results to your business.