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THE CONSULTANT NEEDED A WAY TO IDENTIFY WHICH PROMOTIONAL SALES BENEFITTED THE RETAILER, AND WHICH ONES DID NOT.
By running promotional sales on items that saw no demand in increase, the retailer was losing millions of dollars per year. Unfortunately, however, they did not have the ability to identify which products specifically sold better than others during sales and promotions, leaving them little information for measuring their marketing success.
With over 17,000 SKUs (products), a consultant working on behalf of the retailer knew there were opportunities for more strategic marketing, but needed to put together a presentation of the data in a way that would benefit the retailer.
Without analytical knowledge or data-based skillsets, the consultant needed to find an outside contractor who could identify this information quickly and accurately.