Let’s talk a little bit about WHY your advertising return is SO important…
Return on Ad Spend (RoAS) is the amount of revenue (sales) your business makes PER DOLLAR spend on paid ads.
Consider the RoAS as your baseline metric for profitable advertising. Once you know this number, you can set specific ad spending goals, and act faster and more strategically towards optimizing your ads when they aren’t performing well.
Without this information, however, you have to rely on the ad providors’ data, which has a tendency to be vague and even innacurate (for many reasons), and can easily end up costing you more money in the long run.
Most successful businesses gather as much information as possible about their ad performance for a holistic (aka big-picture) view of where their ad dollars are going and what they’re getting in return.
Facebook, for instance, often has limited information on your specific ad performance for the first 50+ sales. That can run you hundreds, or even thousands, of dollars just to SEE how to better optimize the ad! (Yikes!)
For smaller companies, this type of spending can be detrimental to your profitability- and really hinder your long-term success.
That’s why we wanted to simplify things for you, and make tracking your advertising results a no-brainer.
Now here’s the cool part:
The dashboard we’ve built for you helps you see a few valuable key points of advertising data-
- How many sales your ads have brought in compared to your ad spend (the main point, of course)
- The amount of sales you make per ad dollar spent (your specific RoAS)
- Your daily ad performance (great for seeing trends in your ads so you can optimize your budget!)
- and more!
And this is all automatically calculated based on a few bits of info, for a truly personalized view of your ad results!