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Take Charge of your Advertising Costs & Budget with our Free

 

Return on Ad Spend (RoAS) DASHBOARD

Return on Ad Spend Dashboard | Free Resources & Data Analytics Tools | OWLLytics

Do you know how well your ads are performing- I mean REALLY?

Most ad platforms struggle to give an accurate, holistic view…

Sometimes, a few ad sales are missed, and organic sales don’t even show up!

Get a more accurate view of your advertising returns with this free resource!

Return on Ad Spend Dashboard | OWLLytics

This dashboard uses a simple and easy-to-use Google Spreadsheet!

Knowing how your marketing efforts are performing goes so far deeper than just reading the basic ad performance stats on an ad platform. (Sorry Google & Facebook, it had to be said!)

You can get a quick view of how much your advertising spend has truly benefitted your sales with this quick and easy dashboard:

See how much you spend on ads and how many sales those ads brought in each day, week and the entire month so far.
Quickly see which days your ads perform best with the bar chart at the bottom!
Get a clear picture of your Return on Ad Spend (RoAS) and pinpoint where spending is too high or too low.
Go one step further by putting your TOTAL sales (instead of Ad Sales) to see how ads affect your ORGANIC growth!
(And so much more!)

We’ve even created a quick tutorial video to show you how to use this dashboard and get the most information out of it!

IMPORTANT:

This resource gives you INSTANT ACCESS to the Dashboard, which is set up on a FREE Google Spreadsheet.
To EDIT and USE this spreadsheet, go to the top left menu and click FILE, then click SAVE A COPY.
(This will create your OWN spreadsheet and all of your data will remain private and visible to you only.)

Let’s talk a little bit about WHY your advertising return is SO important…

Return on Ad Spend (RoAS) is the amount of revenue (sales) your business makes PER DOLLAR spend on paid ads. 

Consider the RoAS as your baseline metric for profitable advertising. Once you know this number, you can set specific ad spending goals, and act faster and more strategically towards optimizing your ads when they aren’t performing well.

Without this information, however, you have to rely on the ad providors’ data, which has a tendency to be vague and even innacurate (for many reasons), and can easily end up costing you more money in the long run.

Most successful businesses gather as much information as possible about their ad performance for a holistic (aka big-picture) view of where their ad dollars are going and what they’re getting in return.

Facebook, for instance, often has limited information on your specific ad performance for the first 50+ sales. That can run you hundreds, or even thousands, of dollars just to SEE how to better optimize the ad! (Yikes!)

For smaller companies, this type of spending can be detrimental to your profitability- and really hinder your long-term success.

That’s why we wanted to simplify things for you, and make tracking your advertising results a no-brainer.

Now here’s the cool part:

The dashboard we’ve built for you helps you see a few valuable key points of advertising data-

  • How many sales your ads have brought in compared to your ad spend (the main point, of course)
  • The amount of sales you make per ad dollar spent (your specific RoAS)
  • Your daily ad performance (great for seeing trends in your ads so you can optimize your budget!)
  • and more!

And this is all automatically calculated based on a few bits of info, for a truly personalized view of your ad results!

Return on Ad Spend Dashboard | OWLLytics

 

Of course, this free resource just scratches the surface of valuable information that can help your business grow successfully- but we can’t give away ALL the good stuff!

So if you find yourself wanting to dig deeper and:
  • Clearly understand your ad performance so you optimize your ads for better conversions (and see which are are sucking up your budget)
  • Get an overview on how ads are increasing ORGANIC sales and brand visibility (Sales that originally came from ad traffic can be missed- too much time can go by between the ad view & sale, or they might even have clicked an ad on their laptop and later make a purchase from their mobile phone! Not to mention other benefits of increased visibility bringing referral & repeat sales)
  • Examine other ad metrics (cost per sale/conversion, cost per click or view, etc) for a deeper understanding of ad performance
  • Evaluate traffic sources that are bringing organic sales versus paid (ad-related) sales for a well-rounded marketing strategy
  • and much, much more!

…then set up a quick chat with us to talk about your advertising goals and see what insights we can help you gain for smart, strategic (and data-driven) sales growth!

(Yes, you know I had to sneak in my favorite phrase again, or what kind of data analyst would I be? LOL!)

 

Schedule a free, no-hassle, 30-min chat with us here to take your RoAS to the next level!

Still haven’t grabbed the free dashboard, yet?!

 

Get it while it’s still FREE and see what you can learn about your ad spend and sales- today!

(Then give us a call to get even more value from your advertising data! 😉)

IMPORTANT:

This resource gives you INSTANT ACCESS to the Dashboard, which is set up on a FREE Google Spreadsheet.
To EDIT and USE this spreadsheet, go to the top left menu and click FILE, then click SAVE A COPY.
(This will create your OWN spreadsheet and all of your data will remain private and visible to you only.)

Let's Work Together With Your Data!

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