by Larry Lathrop | Articles, Branding & Marketing, Social Media & Marketing
BOOST Your Social Media Engagement with Powerful Profile Images- FREE Template Download! You have started your business, and you’re ready to set up your social media pages and let the world know you are here- and you are ready to ROCK!! As you begin to open...
by Larry Lathrop | Articles, Branding & Marketing, Business Basics
Why A Mission Statement Takes Your Business To The Next Level – How To Write Yours When you are trying to build a brand and place it strategically into the market, there are key foundation pieces that your business should establish first: your mission statement,...
by Larry Lathrop | Articles, Branding & Marketing, Business Basics
Core Values Are Crucial For Your Business – How & Why To Create Values For Your Biz In recent years, we’ve seen a huge trend with businesses promoting their core values. With the rise of social media, businesses are trying to reach audiences on a more...
by Larry Lathrop | Articles, Branding & Marketing, Business, Business Basics, Tutorials, Visibility & Reach
How To Set Up A Yelp Business Listing – And Why You Need One I know what you’re thinking- of the many places to set up profiles for and list your business, Yelp seems so 2010. Am I right? But surprisingly, Yelp is a vastly underrated tool businesses can...
by Jessica Lathrop | Articles, E-Commerce, Sales & E-Commerce
Ways You Can Grow Your E-Commerce Store When Sales Are Slow When sales are slow, a lot of us tend to get a bit worried, panicky, or stressed. It creates anxiety and sometimes we even freeze up or feel stuck- so we just lounge around watching Netflix and praying that...
by Jessica Lathrop | Articles, Branding & Marketing, Social Media & Marketing
How To Pick The Best Social Media Platform To Reach Your Business’ Target Audience One of the most common questions I see entrepreneurs ask, regardless of what their niche is or what they offer, is which social media platform reaches the most people. It takes a...
by Jessica Lathrop | Articles, Branding & Marketing, Social Media & Marketing
How To Identify Your Target Audience And Create Your Perfect Avatar Why, oh why, on God’s green earth, does it take SO MUCH work to effectively market on social media? If you’ve caught yourself asking this question, don’t worry! It DOES get easier! And I’m going to...
by Jessica Lathrop | Analytics, Tools & Tech, Articles, Branding & Marketing, Business, Business Basics, Productivity & Streamlining, Tutorials, Visibility & Reach
Why Google My Business Is CRUCIAL Even If You’re 100% Online – And How To Set It Up Google My Business is an invaluable (and free) tool that EVERY business should be using. This article discusses the many benefits (and undiscovered value) of setting Google...
by Jessica Lathrop | Analytics, Tools & Tech, Articles, Branding & Marketing, Social Media & Marketing, Tutorials
The Best-Kept Secret Tool That Drastically Boosts Your Social Media REACH In my last blog post about social media planning, I talked a little bit about the power of a little-known website (and mobile app) called IFTTT. Y’all… let me just go ahead and BLOW. YOUR. MIND....
by Larry Lathrop | Analytics, Tools & Tech, Articles, Productivity & Streamlining, Tutorials
Forecasting To Grow Your Biz: The Microsoft Excel Trick EVERY Small Business Should Know! – by OWLLytics Forecasting your business needs has never been so easy! With Microsoft Excel 2016 (or newer) you can understand your business like never before! What a...
by Jessica Lathrop | Articles, Family Balance, Personal Growth, Work Life Balance
The Work-Life Balance Quiz – Guaranteed To Change Your Life What is a healthy work-life balance, and why is it important?? There’s so much information out there these days about how we are constantly stressing ourselves out, overworking ourselves,...
by Jessica Lathrop | Amazon Articles, Articles, E-Commerce, Sales & E-Commerce
4 Things We Learned When Amazon Destroyed Our Business It always catches people by surprise when we talk about how Amazon accidentally destroyed our brand new business, almost right off the bat. But even more surprisingly, we’ve heard similar stories from a LOT...
